The French Agency of Biomedicine
faces two main issues :
• Some people do not feel concerned by organ donation.
• Relatives sometimes refuse organ removal from their deceased relatives, even if they were pro-donation.
• Some people do not feel concerned by organ donation.
• Relatives sometimes refuse organ removal from their deceased relatives, even if they were pro-donation.
To solve these, we created 3 types of publications :
• Inform : popularize information about organ donation and how it is done.
• Engage : make people identify with the emotional principle « all donors » and tell their relatives that they are pro-donation. • • • Promote : put a highlight on all the staff and actors of the donation process.
• Inform : popularize information about organ donation and how it is done.
• Engage : make people identify with the emotional principle « all donors » and tell their relatives that they are pro-donation. • • • Promote : put a highlight on all the staff and actors of the donation process.
With new identity for its social media accounts and new types of publications, we aimed to tackle those two problem, while giving a positive vibe to organ donation.
Client : Agence de la biomédecine
Agency: DDB Paris
Role: Art Direction
